As a brand person, you’re always asked, “What’s your favorite brand?” and it never took me more than a second to say “Diet Coke!” I drank bottles of it every day and loved it so much that I could kiss it. It wasn’t unusual for me to finish a 2-liter bottle in one sitting. I loved everything about it, from the taste to the look to the packaging.
I even thought I wanted to work there. Ironically enough, I’ve worked on Pepsi many times throughout my career and never once on Coca Cola.
We all know that soda isn’t great for your teeth, your stomach or your weight. As I started my 40’s, I realized that while I loved this brand more than anything, it was time for us to part ways.
My four year old hasn’t even had a soda and I’m thinking that I’m going to try to keep her in love with water, milk and juice for as long as I can. I know the danger of falling in love with a brand that isn’t all that good for you.
But the bummer is that I can’t answer the age-old question because while I have fallen in love with a lot of brands over the years since giving up Diet Coke, none of them have made me feel the same way.
So I’m still on the hunt for my favorite brand….here are some that are in the running: Alexa (from Amazon), People Magazine (I call myself a walking People Magazine) and Volvo. I’m still on the hunt for true love.
I would love for you guys to comment on your favorite brand. Why do you love it so much? Is it kiss-worthy?