Daya by Zendaya.

I am evolution. Color me modern. Color me classic. Color me dark. Color me light. Color me Black. Color me White. Color me Smart. Color me Original. Color me Future. Color me Funny. Color me Playful. Color me whatever the fuck you want. Life is too short to be defined by what other people think. Wear what you want, do what you want, be who you want. So just Color me Dope.

When you work with a multi-platform, multi-cultural megastar, the sky is the limit in where you can go creatively. We brought to life the Daya by Zendaya brand in a multi-city pop-up experience and created content across multiple media platforms.